The world continues to change at a rapid pace. In many countries, individual mobility remains a focus of political regulation and national industrial policy. The shift in society requires new mobility solutions. Volatility has long become a constant in our everyday business. Markets and consumers alike remain uneasy in these periods of economic uncertainty.
To meet these challenges BMW Group formulated its Strategy Number ONE, by the alignment with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, BMW Group has been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
Our activities will remain firmly focused on the premium segments of the international automobile markets. Our mission statement up to the year 2020 is clearly defined: the BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
Sustainability is a key component of BMW Group´s long-term corporate strategy. This means that BMW Group set ambitious targets and works towards them with determination – both with regard to the products themselves as well as their manufacture. The concept of sustainability by BMW Group includes its three pillars: environment, economy and society.
"Joining the Roundtable of Social Metrics is part of the long term strategy, to have and implement a comprehensive sustainability assessment methods at product level."